You can gossip over coffee table, cuddle in a loveseat, solve a crossword puzzle sinking in a recliner or even sign multi-million deals on an office table. Furniture is an inseparable part of our home and office lives. There are many brands offering comforts and luxury. But some stand out better than others. You got it; their names are well written! The furniture logos help the brands make their mark and establish an emotional connect with the consumer. Some make you desire a luxury, some get you hooked to the comfort aspect and some make you go for style. Lazboy, one of America's most popular furniture brands says, 'Comfort. It's what we do'; their logo couldn't be more perfect. A serif font implying luxury is used with a good amount of space between the letters to denote comfort. The letter 'Z' is contained in an oblong shape at an angle to reflect relaxation and coziness.
Inexperienced designers mainly rely on common images and symbols associated with furniture. Thus they are unable to create the furniture logo with a difference. Before designing it, a study into the latest trends and the industry in general can be helpful. Proper research facilitates the designing of the most appropriate brand identity and makes a client satisfied. After all, a logo cannot be designed annually. Like the company it has to be long lasting. In comparison, an experienced artist can make the same image images and icons look inspiring. An outdated identity can make the furniture business go flat. If the furniture logo is any way remotely similar or a shadow of the rival, it can be looked as a sign of weakness and poor skills and values. A strong symbol assures good and continuous business. The furniture logos are used aggressively and extended by brands to highlight their USPs, be it style, status, luxury, comfort or utility. They give the brand its face and value and keep competition at bay.
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Some of the important factors that make great logos are: good choice of colors, fonts, graphics and designs. New web tools which have many effects and animations can help to create beautiful and aesthetic company brands. Customers like good color combinations. An Italian furniture brand, Paola Lenti, has a very modern and youthful logo, like an exclusive signature. The furniture and company, has a distinct graceful personality. Each logo should ideally reflect that feature.
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